7 July 2026 · New copy for the next Citronella and Tomato Vine creative rounds,
built from the lines that have performed best in each live campaign so far.
Every ad in a round runs all five primaries and all five headlines (Meta rotates them automatically).
How to review: Click any line to edit it directly. Mark each one
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1 · Citronella / Outdoor
The strongest theme in this campaign by far: the outdoor candle you keep and refill,
instead of a tin you throw away every August. This round doubles down on that, and adds
a gifting angle that has already worked well on Tomato Vine.
Citronella — Primary Text
Five angles into the same offer. Edit the wording freely, and approve the ones you want to run.
C-P1 · Garden table reframe Edited
The garden table deserves better than a tin of citronella you throw away in August.
The Citronella Pott is hand-thrown by a UK potter and poured with natural wax and a bright herbal scent.
When the wax finishes, you refill it. Keep the Pott, refill the scent.
One outdoor candle, every summer.
C-P2 · The candle you keep Edited
The outdoor candle you actually keep.
Hand-thrown in the UK, poured with natural wax and a bright herbal scent made for long evenings outside.
When it finishes, you refill it.
The garden table deserves better than something disposable.
C-P3 · Summer gift Edited
A summer gift that actually gets kept.
The Citronella Pott: hand-thrown UK stoneware with a bright, herbal scent for the garden table.
They'll light it all summer, then refill it next year.
Not another candle in the bin by September.
C-P4 · Stop buying tins Edited
Stop buying a new tin of citronella every summer.
One hand-thrown Pott, natural wax, and a bright herbal scent made for the garden table.
When the wax burns down, drop in a refill and light it again.
No tins, no jars in the bin. One Pott, every summer.
C-P5 · Question hook (new test) Edited
How many tins of citronella have you thrown away over the years?
This one is different. The Citronella Pott is hand-thrown stoneware, built to come back every summer.
Natural wax, a bright herbal scent, and a refill instead of a replacement when it runs low.
Buy the Pott once. Refill it for good.
Citronella — Headlines
Short lines that rotate under the primaries. Edit or swap any of them.
H1The Outdoor Candle Worth Keeping.Edited
H2The Scent of a Summer Evening.Edited
H3One Pott. Every Summer.Edited
H4Keep the Pott. Refill the Scent.Edited
H5Buy Once. Refill Every Summer.Edited
2 · Tomato Vine × Isle of Wight Tomatoes
The collaboration story is what sells here: two British makers, the Arreton Valley,
and a scent that smells like a real vine. This round keeps the strongest lines running
and freshens the rest for peak tomato season.
Tomato Vine — Primary Text
Five angles into the same offer. Edit the wording freely, and approve the ones you want to run.
T-P1 · Two British makers Edited
Pott Candles, hand-thrown in the UK. Isle of Wight Tomatoes, hand-picked in the Arreton Valley for fifteen years.
Two British makers, same values, one fresh collaboration.
Tomato Vine: green, herbal, greenhouse-fresh, poured into the Squashed Tomato Splatter Pott.
When the wax runs out, you don't bin the candle. You order a refill. Same Pott, every summer.
T-P2 · Not a throwaway candle Edited
This isn't a candle you throw away.
The Squashed Tomato Splatter Pott is hand-thrown stoneware made to last. Fill it with our Isle of Wight Tomato Vine scent, light it, then refill it when it runs low.
Green, herbal, greenhouse-fresh.
One Pott, every summer, in a colourway you'll want to keep on show.
T-P3 · Yellow crates moment Edited
You know the bright yellow Isle of Wight Tomato crates in the supermarket. When they show up, you know proper tomato season is here.
We made a candle with the growers behind them.
Tomato Vine, in the hand-thrown Squashed Tomato Splatter Pott. Green, herbal, unmistakably summer.
Limited drop. Refillable for life.
Please confirm the Splatter Pott is still a limited run. If it's now a permanent product we'll take the "Limited drop" line out.
T-P4 · B Corp collaboration Edited
A fresh collaboration with Isle of Wight Tomatoes, a B Corp grower on the south coast.
Tomato Vine: green and herbal. The smell of a real vine, not a hotel lobby.
Poured into the hand-thrown Squashed Tomato Splatter Pott.
Refillable for life.
T-P5 · Summer gift Edited
A summer gift that actually gets kept.
The Squashed Tomato Splatter Pott, scented Tomato Vine in collaboration with Isle of Wight Tomatoes.
The candle they'll light all summer. The Pott they'll refill for years.
Tomato Vine — Headlines
Short lines that rotate under the primaries. Edit or swap any of them.